UK Copywriters Directory - Content strategy

  • PRO
    💥 Wouldn't it be amazing to work with someone who's been on your client's side of the table and knows how to write to provoke, educate, and inspire? As a marketing expert, this is your chance to work with a freelance B2B content writer and editor with a marketing background who requires no handholding, doesn't miss deadlines, and is a professional that you can trust. ✔That's one job you can strike off your task list 💪 My main focus is B2B content on sustainable workplaces, HR service providers, hospitality, and (mental) health and wellness. But don't let that stop you; I'm always eager to explore new territories. 🎯 Profit from my 20 years of experience and education in facility management, HR, hospitality, and IT management. And benefit from my passion for and knowledge of the outdoors, (exotic) pets, herbalism, and horticulture. 🎯 Rest assured that my deliverables are well-edited. I'm a proud member of CIEP, studying for that extra layer of copyediting. Dotting my i's and crossing my t's as we speak. 🎯 Combined with 9+ years as a translator, 5+ years as a writer, a keen interest in social psychology and training in inbound marketing, you can count on well-researched articles that grab your audience's attention from the very first word and deliver on their promise of education. 🎯 Let your content work for you, guiding your ideal clients at every step of their journey. This will leave you plenty of time to focus on your core business. ❓ Keywords important to you? Want your article in Google's top search results? Let's combine EEAT and SEO to make that happen. 📌 I am excited to learn about your unique challenges and discuss how my writing and editing services can help overcome them. So, let's connect. Reach out to me here, on LinkedIn or at angelique@hersman-communications.com. #storytelling #contentwriting #sustainableworkplace #mentalhealth #healthyliving #biophilia

  • PRO
    If you want to make your business memorable, you need a copywriter who can write fun, chatty, human content that makes people listen to everything you have to say. You need content that's: 🟡 Human ⚪️ Funny ⚫️ Impossible to stop reading Why? Because a tone of voice and content like that is what makes you stick in peoples minds. It's what makes them choose you! Hey, I'm Matt, a chatty brand copywriter and tone of voice consultant for B2B & B2C businesses with personality! If your: 🟡 Website isn't converting ⚪️ Newsletters are never opened ⚫️ Social posts are rarely liked, shared or commented on 🟡 Products or services aren't getting snapped up Then, let's do something about it. Choose me and I'll write stuff that'll: 🚨 Connect with your audience 🚨 Make it clear about what you do, who it's for and why they need it 🚨 Compel them to take action 🚨 Sound flippin' amazing Everything I write is infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get a tone of voice like that and you’ll have your customers drooling over every single piece of content you put out. Nice! So, if you need: 💥 Goolie-grabbing tone of voice guidelines 💥 Dead chatty websites 💥 Rib-tickling social posts 💥 Pun-tastic product descriptions 💥 Fun email funnels 💥 Awesome articles Let's chat! Visit my website at www.indeliblethink.co.uk, send me a DM or email contact@indeliblethink.co.uk It doesn't matter what industry you work in, work with me and add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy.

  • PRO
    'Refreshingly different from the usual twaddle.' Or so one of my agency clients tells me. Hey, I’m Laura. I’ve been writing copy and content for well over a decade, parenting a wild child for six years, and failing to tame a crazy hairstyle for a lifetime. I’m a Leeds-based freelance copywriter. Business owners, like you, hire me to write and edit words that give your business personality and make you more money. You’re great at what you do. You’ve got fab ideas, you’re a laugh to be around, and you have a killer business approach that throws shade on your competitors. But if you’re a “synergy-focussed solutions expert with a passion for customer care”, no one’s going to have a bloody clue what you’re on about. Your copy needs to be free from naff jargon, full of personality, friendly to Google, and fire up your customers to think: ‘Hey, it’s YOU I need to buy from.’ But how do you do that? Hire a freelance copywriter and content writer, like me. I’ll save you time, reduce your stress and build your business with the words that sell your stuff to the right people. Nosy at my website for other people's opinions about me and how much I charge (let's be honest, that's what you want to know, right?).

  • PRO
    Hello there and thank you for taking a look at my profile, I’m an experienced, friendly, and flexible Freelance Marketing Copywriter. That means I write copy from a marketing point of view and consider what makes your customers want to buy. I have a Masters in Marketing, a degree in Psychology, and the experience and passion for using the right words to tell a compelling story. Who I work for Based in Goring-on-Thames, Berkshire, I work with blue-chip clients, marketing and media agencies, SMEs, and sole traders across the UK. What I can help with * SEO website content * Blog posts * Social media content and design of posts * Email campaigns * Newsletters - internal or external * Articles * Testimonials and case studies * Press releases * Award-nomination entries * Complaint response letters * Editing and proofreading anything from brochures to business proposals Why choose me Choose me for your business and benefit from an experienced and commercially aware marketing and copywriting professional who writes copy and content that delivers the results you need. I write motivating copy that persuades and resonates with your audience to encourage action and engagement with your business. I also develop content that educates, informs, tells your brand story, and entertains your readers to build trust and reassurance. As a healthcare specialist, I write clear copy that breaks down industry jargon and complex subject matter into easily digestible content. My blogs have been accredited by Findspot and my content is SEO optimised. I can also turn my hand to any other industry and bring a fresh approach to your communications. Let’s chat I offer a free 15-minute consultation to find out more about your copywriting needs and answer your questions. I quickly gain a full understanding of your company including your tone of voice, written style, and values so that I can write the distinctive and cohesive content that tells your customers what you have to offer and why they should choose you. Find out more about me, read my case studies, and book your free 15-minute appointment at: https://www.hkennardmarketingandcopywriting.co.uk/copywriter What my clients say about me “Helen is extremely professional and knowledgeable and adapts her writing style to suit various different media channels. Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences. I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble." Nicola Morgan, Regional Digital Marketing Southern Region, Ramsay Health Care UK. “Helen was a Copywriter for our biggest national client after being chosen as the lead copywriter for their blog. Her work was always spot on, perfectly aligned with the brief, and delivered on time. She has done an amazing job fulfilling very high client expectations. I would happily work with Helen in the future and would strongly recommend her." Kasia Bigda, Head of SEO, Greenwood Campbell I look forward to hearing all about your business and working with you soon. Portfolio: https://www.hkennardmarketingandcopywriting.co.uk/clients Email: helskennard@hotmail.com Call: 07747 028436

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    Need to reach new customers? But no marketing team? I’ll work with you to create the ideal content for your audience. Whether you sell tech, software or SaaS to other businesses, it's essential to strike the right balance with your marketing. Because to attract new customers, you've got to show that you understand your audience's challenges and how you've helped similar businesses. And above all, you need to convince prospects you're the right choice. Let me help you with content and copy to do precisely that. How I can help you 📌 Case studies - Close more sales using persuasive customer success stories 📌 White papers - Establish your authority with informative content for decision-makers 📌 Articles - Explore complex topics without patronising your audience 📌 Website copy - Create the right first impression with a website you’re proud to share About me I specialise in writing compelling case studies, copy and content for B2B tech, software and SaaS companies. Over the years, I’ve written for software developers, SaaS providers, IT consultants, managed service providers, cyber security specialists, telecoms suppliers and many more. Also, I've spent over 20 years working in IT and technology for Accenture, Visa and other big brands. ⭐ "Rob utterly nailed the case study brief I gave him. He's surpassed any expectations I had, and what he produced will be invaluable for my business." ⭐ Nick Shaw, Always Networks Next Steps Want me to write for your business? Email hello@robbeadle.co.uk or hit the 'Send an email' button at the top of this page. Looking to find out more about me and my work? Visit my website robbeadle.co.uk

  • PRO
    Clear. Creative. Carbon literate. Looking for high-quality blog posts or engaging web copy? I'll write them for you. I'm a qualified copywriter, SEO content writer and marketing translator who delivers creative copy in (native) English and/or German. Current clients include an ethical home decor company, a business producing cotton-free hair towels, and some SEO content and translation agencies. What you'll receive 📝 ⭐ Well-researched and interesting web copy. ⭐ SEO-friendly and clear text (using paid SEO tools). ⭐ Professionally written or translated/transcreated marketing content. Special interests 🌱 I especially love working with sustainable and other ethical businesses. With the introduction of the UK Green Claims Code, it's crucial to avoid greenwashing in your marketing copy. As someone who's passionate about ethical marketing strategies and carbon literacy, I can help businesses reduce this risk. Professional background 👩‍🎓 I’m a professional translator (DipTrans MCIL), as well as a qualified copywriter and SEO content writer (College of Media and Publishing/ Surfer SEO expert). You'll also benefit from my interest in a more ethical approach to social media marketing. As an Affiliate Professional of the Chartered Institute of Marketing, I keep up to date with the latest developments in the marketing world. You’ll work with someone who completely understands and conveys your marketing message in a culturally sensitive way. My professional background is in publishing and communications. I spent many years working for the University of Oxford before becoming self-employed. What my clients say ⭐ "Claudia always fulfils the brief, responds fast to any queries and comes back with the completed work in no time. [...] I would highly recommend her work!" Natasha von Memerty, Karakorum I’ve outsourced several SEO content writing projects to Claudia and I’m very happy with the results. Her know-how and communication skills are top-notch. She’s friendly and creative, with great attention to detail. I look forward to working with Claudia again soon. Udo Leinhäuser, CEO, i-SEO.works "I had the pleasure to work with Claudia on a complex project related to the brand refresh of the wallpaper brand Hovia for the German market. [...] Claudia's support has been pivotal throughout the project development, and I was so impressed by her professionalism and transcreation skills that I wouldn't hesitate to work with her again in the future." Valentina Mazzoletti, International Marketing Manager & Localisation Expert at Milexa Group

  • PRO
    I'm a copywriter and copywriting trainer based in Leicester. I write clear, vibrant, persuasive text for companies and charities. You can find my work on websites, blogs and social media and in magazines, annual reports and brochures. My copywriting training courses help individuals and businesses write better copy. The focus is on straightforward, practical techniques that get great results – fast.

  • PRO
    I'm a freelance B2B copywriter working mainly in the tech sector. I specialise in the energy industry, a sector I've loved working for over the past six years. Before becoming a copywriter, I ran in-person brand strategy and idea-generation workshops for clients at a London ad agency. Exploring where future trends will lead us is something I find fascinating. While at the agency I researched and wrote a regular trend publication for clients. It's a skill I still put to use writing about energy sector trends for my copywriting clients. My working life started in a New York publishing house, honing my proofing and editing skills. Now I combine that experience with my marketing background to help brands express what makes them unique and help them stand out online. Client Testimonial “Sarah is a detail-oriented writer whose creativity and writing style boost our ability to transform our technical solution content and expertise working with utilities worldwide into meaningful thought leadership stories and technical blog posts. “Frederik ten Sythoff - Greenbird IT

  • PRO
    I set up Town Mouse Country Mouse (TMCM) in 2010 with one goal in mind – use my copywriting expertise to create the very best work, wherever that may be. Working remotely from the TMCM office in Dorset, I provide a voice to both international brands and local independent businesses. I’m happiest with pens and post-its, keyboards and coffee mugs, writing clear and simple words that really make a difference to all my clients’ businesses. This win-win way of writing is really paying off. My clients appreciate my smart ideas, and carefully crafted writing. And I’ve never enjoyed working more. So whether you’re producing a new brochure, updating your website, require a tone of voice or need help with blog posts and tweets, I can help on one-off projects or provide a monthly input. Intrigued? Take a look at my website – www.tmcmcopy.co.uk

  • PRO
    Engage, persuade & convert your audience with expertly written ads, landing pages, UX/micro copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Healthcare Copywriter | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

  • PRO
    Need to refine your brand's comms? I provide elevated copywriting, PR & content for life's little luxuries. Whether it's refining your brand voice and messaging, creating ad campaigns or email marketing and social media, I can help your brand tell better stories that connect with and engage your ideal clients or customers. Services: - Brand development & strategy - Tone of Voice Development & Messaging - Copywriting - Advertising - PR Strategy & Support - Media Relations - Digital PR - Social Media - Email Marketing My clients include fashion, beauty, lifestyle, alcohol, travel & luxury automotive brands. Looking for creative storytelling that helps your customers connect with your brand? Drop me an email - hannah@layfordcreative.com and let's connect.

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Member spotlight

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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